HASTINGS DIRECT BRAND REFRESH

Hastings Direct / RAPP

The brief was for me to bring a fresh take on the look and feel of Hasting’s Direct brand. A few rounds had been presented to the client, but they were not happy.

So, I assessed the existing assets and developed a design structure that could complement it but was different to what they had done before. Here we used an illustrative style to contrast photorealistic brand assets of the bird and statue.

This was run through all their DM assets and the client loved it.