With over two decades of experience in integrated design and creative leadership, I specialize in crafting compelling visual narratives that drive engagement and elevate brands. My career has spanned collaborations with world-renowned agencies and global brands, including Formula 1, Adidas, PlayStation, Virgin Media, and GSK, as well as consultancy work with startups and SMEs.
I bring a hands-on, no-ego approach to leadership, fostering innovation and collaboration to deliver impactful design solutions across digital, print, and experiential media. Whether it's developing strategic campaigns or leading creative teams, I excel in transforming ideas into results-driven solutions.
Beyond my professional work, I am passionate about giving back to the creative community. As an awards judge and mentor, I am dedicated to nurturing the next generation of talent, ensuring the future of design remains as dynamic and innovative
as ever.
Agency
Ogilvy UK
Landor & Fitch
Adam & Eve DDB / Cain & Able DDB
TBWA World Health / Weave Health
Havas Helia
Media Monks
VCCP
Wunderman
MRM/McCann
MRM/IPG Studios
MullenLowe MENA
RAPP
Haygarth
Fox Parrack Singapour
MBAstack
TVF Communications
Hugo & Cat
Gutenberg Global
What’s Possible
EY Seren
Oxford Pharmagenesis
LIDA
Vivid Brand
Come the Glorious Day
Media Moguls
MBA
HeyHuman
Letter + Line
Thumbprint Creations
Monk
GHG
NHS Professionals
Clients
Automotive
Land Rover
MINI
PSA Peugeot
Volvo
Seat
Technology & Electronics
Microsoft
Sony
Canon
Black+Decker
Kyocera
Food & Beverage
Coca-Cola
Pepsi
Nestle
Philadelphia
Guinness
Baileys
Volvic
Maltesers
Barny
Retail & FMCG
Boots
John Lewis
Waitrose
Pets at Home
Homesense
Healthcare & Pharmaceuticals
Bayer
GSK
Takeda
Roche
Moderna
Shire
TEVA
Lynparza
Dexcom
BioMarin
Actelion
Orphazyme
Kerendia
Finance
Santander
Halifax
RBS/NatWest
Hastings Direct
Invesco Perpetual
iShares
ACCA
Telecommunications
Vodafone
Orange
BT
Entertainment & Media
PlayStation
Formula 1 (F1)
Travel & Hospitality
Virgin Holidays
Novotel
Mercure
Energy & Utilities
Aramco
Yuno Energy
Charity & Nonprofit
Royal British Legion
Childline
St John Ambulance
Samaritans
English Heritage
Miscellaneous
Compare the Market
Redwood
Momentum
Cloud 8
Junior Jones
Noon.com
SBK
WeAre8