With over 22 years of experience as an Integrated Creative Designer and Creative Consultant based in London, I help brands tell powerful stories through strategy-led, visually impactful design.
I specialise in delivering creative solutions that connect brands with their audiences — across branding, integrated campaigns, digital, print, and experiential design. My work spans collaborations with global brands like Formula 1, Adidas, PlayStation, Virgin Media, and GSK, as well as consultancy partnerships with ambitious startups and SMEslooking to scale and stand out.
What I Do
Brand Identity & Creative Strategy
Integrated Campaign Design
Marketing & Digital Design
Creative Direction & Leadership
I bring a hands-on, collaborative, and results-driven approach to every project — fostering creativity within teams and transforming ideas into design solutions that drive real engagement.
Whether building a brand from scratch or shaping complex integrated campaigns, my focus is always on delivering work that’s purposeful, human, and memorable.
Giving Back to the Creative Community
Beyond client work, I’m passionate about mentoring the next generation of creative talent. As an awards judge and design mentor, I actively support emerging designers, sharing insight, guidance, and experience to help shape the future of the industry.
Agency
Ogilvy UK
Landor & Fitch
Adam & Eve DDB / Cain & Able DDB
TBWA World Health / Weave Health
Havas Helia
Media Monks
VCCP
Wunderman
MRM/McCann
MRM/IPG Studios
MullenLowe MENA
RAPP
Haygarth
Fox Parrack Singapour
MBAstack
TVF Communications
Hugo & Cat
Gutenberg Global
What’s Possible
EY Seren
Oxford Pharmagenesis
LIDA
Vivid Brand
Come the Glorious Day
Media Moguls
MBA
HeyHuman
Letter + Line
Thumbprint Creations
Monk
GHG
NHS Professionals
Clients
Automotive
Land Rover
MINI
PSA Peugeot
Volvo
Seat
Technology & Electronics
Microsoft
Sony
Canon
Black+Decker
Kyocera
Food & Beverage
Coca-Cola
Pepsi
Nestle
Philadelphia
Guinness
Baileys
Volvic
Maltesers
Barny
Retail & FMCG
Boots
John Lewis
Waitrose
Pets at Home
Homesense
Healthcare & Pharmaceuticals
Bayer
GSK
Takeda
Roche
Moderna
Shire
TEVA
Lynparza
Dexcom
BioMarin
Actelion
Orphazyme
Kerendia
Finance
Santander
Halifax
RBS/NatWest
Hastings Direct
Invesco Perpetual
iShares
ACCA
Telecommunications
Vodafone
Orange
BT
Entertainment & Media
PlayStation
Formula 1 (F1)
Travel & Hospitality
Virgin Holidays
Novotel
Mercure
Energy & Utilities
Aramco
Yuno Energy
Charity & Nonprofit
Royal British Legion
Childline
St John Ambulance
Samaritans
English Heritage
Miscellaneous
Compare the Market
Redwood
Momentum
Cloud 8
Junior Jones
Noon.com
SBK
WeAre8