F1 FANTASY

Formula 1 / Ogilvy

The brief was to design pre and post-race emails for F1 Fantasy. This would entail designing templates for the key visuals and all other elements including various headers as well as driver/team assets to support the various data presentations based on race stats and fluctuations in driver/team standings.

So, I designed the emails on a weekly basis for over 3 months and built a library of assets to drastically reduce dev/build times, as the assets covered all eventualities, as well as supporting all the data points of the game.

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Hastings Direct Brand Refresh

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No Upfront Costs Digital Campaign