GSK / MRM MCCann
The brief was to create an illustrative style for to show case the lifestyle story of each persona, as the client wasn’t happy with the existing photographic style in light of a complete global refresh of the GSK brand.
The second part of the brief was to use these illustrations to create a layout that would complement the new GSK branding to showcase data on various patient personas that gave deeper insights into the prevalence of COPD.
So, I developed an illustrative style that would complement the new branding but had enough detail to showcase the various visual traits of each of the personas. I went on to create visual portraits of each persona’s lifestyle as per the breakdown.
Then I designed the layouts with a function-first approach, as the information had to be clear and engaging on desktop and mobile.