Formula 1 / Ogilvy

The brief was to create, on weekly basis, pre and post GP key visuals for emails, as well as website assets and experience/hospitatlity assets for F1 Unlocked.

So, I worked in partnership with a creative team to visualise key insights that highlighted each race, and then to create post race wallpapers specific to each team, and that specific GP.

Sainbury’s / Ogilvy

The brief was to design a series of emails and digital content for Sainsbury’s.

So, I worked with a creative team to develop create the visual assets and layouts for the various modules and build the emails in sketch. Some assets for the emails had to be animated. I also did the design layout for the social assets and animated them in After Effects.

GSK / MRM MCCann

The brief was to create an illustrative style for to show case the lifestyle story of each persona, as the client wasn’t happy with the existing photographic style in light of a complete global refresh of the GSK brand.

The second part of the brief was to use these illustrations to create a layout that would complement the new GSK branding to showcase data on various patient personas that gave deeper insights into the prevalence of COPD.

So, I developed an illustrative style that would complement the new branding but had enough detail to showcase the various visual traits of each of the personas. I went on to create visual portraits of each persona’s lifestyle as per the breakdown.

Then I designed the layouts with a function-first approach, as the information had to be clear and engaging on desktop and mobile.

Formula 1 / Ogilvy

The brief was to design pre and post-race emails for F1 Fantasy. This would entail designing templates for the key visuals and all other elements including various headers as well as driver/team assets to support the various data presentations based on race stats and fluctuations in driver/team standings.

So, I designed the emails on a weekly basis for over 3 months and built a library of assets to drastically reduce dev/build times, as the assets covered all eventualities, as well as supporting all the data points of the game.

Virgin Media / Adam & Eve

The brief was to create digital and social assets for Virgin Media’s No Upfront Costs campaign, heroing the mobile devices and ensuing a cohesive and seamless inclusion of the campaign asset ‘0’.

So, I designed all assets for the campaign, which encompassed crafting the web page banner, digital banners, and social media posts, including stories. A key focus was ensuring that the brand assets seamlessly and dynamically interacted with the headlines, illustrating the intricate physics of their relationship, resulting in a unified and harmonious presentation.

Hastings Direct / RAPP

The brief was for me to bring a fresh take on the look and feel of Hasting’s Direct brand. A few rounds had been presented to the client, but they were not happy.

So, I assessed the existing assets and developed a design structure that could complement it but was different to what they had done before. Here we used an illustrative style to contrast photorealistic brand assets of the bird and statue.

This was run through all their DM assets and the client loved it.